Design Concept
Packaging Design Process
01.
Briefing Stage
Gather comprehensive inputs from the client to understand their industry, product, and market goals. This stage sets the direction for the project.
02.
Project Planning
Create a detailed plan covering budgeting, quality control, deadlines, and manpower allocation to ensure efficient resource management.
03.
Research and Design Strategy
Conduct research to understand the brand, market, and competitors. Develop a design strategy based on these insights, including colors, fonts, shapes, and content.
04.
Design Dieline and Concepts
Design a dieline showing all cut lines and folds. Develop design concepts influenced by the brand story and positioning, ensuring visual appeal and functionality.
05.
Design Refinement
Refine the design based on client feedback. Review and adjust typography, colors, and graphics to align with brand identity and industry regulations.
06.
Print Ready Files and Market Review
Prepare print-ready files and collaborate with printing agencies. After launch, collect market feedback to assess performance and impact on sales and brand awareness.